THD April Income Report May 03, 2012

Another month has passed and it is time for another income report.  This was a crazy and eventful month for all who rely on traffic from the search engines to make their living. At the end of last month I took a big hit to my traffic, in the tune of a 40%  drop.  This was right around the time Google de-indexed a few of the major link networks.  A previous SEO consultant had built some links to my site from a few blog networks and when those links were discounted, a drop in traffic insused.  Also, while reviewing my link profile I discovered that someone has been using Negative SEO tactics on my site.  (I've written a post on this that I will put out later in the week. ) Then, on April 24 the "Penguin" Update hit and really shook up the top 10 results in my niche.  When the dust settled I had moved up to 3rd for my main keyword but dropped from 1st on a few of my key long tail keywords that had been sending a majority of my traffic.  In the end, I've regained my search traffic back up to where it was 2 months ago. However, having 40% of my traffic wiped out for the first 3 1/2 weeks took its toll on income for the month even though my conversion rate was up.  Here are my numbers. ------------------------------------------------------------------------------------------- Traffic Traffic –  9,052 (100%) Organic – 3,374 (32.27%) Referral – 800 (8.83%) Direct – 4,878 (53.88%) After finishing the month strong I'm looking forward to May. ------------------------------------------------------------------------------------------- Social Metrics This is going to be a new metric I'm going to track  due to its future value. Facebook Fans - 269 Twitter Followers - 15 Google Circles - 2 Rss Feed - 2 ------------------------------------------------------------------------------------------ Profit/Loss Sales - 8,380 COGS - 6,711 Yahoo Store -40 Yahoo Store Transaction Fees - 126 Unbound Commerce (Moblie Site) - 50 PayPal Payments Pro - 30 PayPal Transaction Fees - 251 Hootsuite - 6 Comcast - 67 Net  Profit – $1,099 ------------------------------------------------------------------------------------------- There it is, another successful month of selling train horn kits in the books.  Feel free e-mail me if you have any questions.  marc@trainhornsdelivered.com P.S - My curated list of blogs that provide income reports will be up in a few days after all submissions are in.


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