Interview With Lindsey and Bjork Of Pinch Of Yum! July 24, 2012

PinchOfYumOne of my favorite things about curating a list of income reports from all around the web is that it highlights the diversity of ways that you can make money online.  This weeks interview is with Lindsey and Bjork who run pinchofyum.com  They are food blogs who are running a very profitable blog in their niche and are currently living in Cebu in the Philippines. Here is my interview with them:
1) What originally gave you the idea to start internet business and how long have you building it out for? I've always been interested in businesses and the flow of money in exchange for value. When the blog started to get a decent amount of traffic I asked her if she would let me try and test out some different ways to create an income from it. At that time she had been writing the blog for about a year and a half. Our first month we earned just over $20. Nine months after that we had our biggest month, earning over $2,300 dollars. 2) How many hours a week do you spend on your internet business? Between the Lindsay and I we probably spend a total of 20-30 hours a week on the blog. Lindsay spends more time with it, as she puts together all of the posts, which includes the cooking and photography. This is time that she spends outside or our "normal" jobs. She's incredible! 3) Ideas are often so hard to implement – tells us a bit about how you started and what were your first steps in creating your site/sites. It's all come about pretty organically. For us it's been less about making a decision and going with it and more about seeing what people respond to and creating content around that. Lindsay first started her blog as a way to share recipes with family and friends. As traffic started to grow we thought that there might be some opportunity to monetize. We quickly realized that there was an entire community of people that have blogs dedicated to sharing food photos and recipes. When we decided to try and create income from the blog we thought it might be helpful to share with the readers about the process. It turns out that the informative posts have been really helpful for other food bloggers. Lindsay has even written a food photography book to help people other people that are interested in taking good food photos. 4) What is the main source of income for your internet business?  It really depends on the month. We have three main sources of income. (1) CPM and CPC advertising with BlogHer and Google AdSense (2) eBook Sales from a book that Lindsay wrote and (3) Affiliate earnings from resources on how to start a food blog. Last month our biggest earner was BlogHer. 5) What other things besides blogging do you do to build your audience and customer base? One of the most valuable things we've found in building a customer base and audience is connecting outside of the blog. One of the things that Lindsay and I try to do is connect with everyone that sends us an email. It's not always easy to get back to people right away, but we do our best to give a response.  6) What do you think are the biggest challenges of marketing your business? I think the biggest challenge is overcoming our own fears. It's amazing how I can talk myself out of something because I tell myself that people won't like it or that they'll think it's dumb. 7) What has been your main difficulty or barrier in running your business to date? Myself... for a couple reasons: (1) See question #6 (2) I need to constantly be reminding myself to work on the most valuable task at hand. It's so easy to get caught up in the meaningless but seemingly important tasks. It's much more valuable for me to be working on writing a new post then to check my email for the 17th time today. 8) What forums do you follow/participate it? None at the moment. 9) What do you feel is/are the biggest mistakes you have made this far? Not starting earlier. If we would have started to experiment with making money from the blog right when it started I would image we would be much further along it. 10) What are your plans for growing your business into the next 3-5 years? We'd like to continue to build Pinch of Yum into a place where we can educate people on how to create the best food blog possible. Feel free to drop us a message and let us know how we can help - http://pinchofyum.com/contact


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