Oakley Surf Truck August 05, 2013
Oakley is known for their dedication to basically every sport out there. From motocross to baseball to hockey, Oakley has a product for the sport. This also goes for surfing. Oakley is a huge supporter of surfing since the mid 1980s not only providing products for surfers, but also recently sponsoring surf competitions in Bali. Surfers need few things to get out and catch a wave, but it’s hard to hit the surf without their boards. This usually means surfers need a truck to get their board to the water. Using this idea, Toyota worked with Oakley to build the ultimate surf truck. Using the 2011 Toyota Tacoma as a base for the ultimate surf ride, the truck was modified bumper to bumper with features to get to the beach easier as well as some to just make you look better when you get there. Suspension Working with ICON Vehicle Dynamics out of Riverside, California, the first big upgrade was an ICON stage 3 lift kit to make sure the 4x4 Tacoma had the extra room needed to get to the beach. The suspension was upgraded more with Billet upper control arms that paired with the 1.5” rear and 2.5” front lift. Exterior Mike Smith Fabrications, using an ARB deluxe bull bar, ARB winch kit, and two 8” Vision X HID lights, upgraded the front bumper in the Tacoma to both give safety and protect in case of an off-road mishap. The rear bumper was also fabricated by Mike Smith to include a custom tire rack. No surf truck would be complete without a roof rack to carry the boards. Mike Smith fabrications once again stepped in to build a roof racking system and rear bed system to hold a whopping 6-8 surfboards. This really makes the truck perfect for surfing with friends. The custom roof system also includes a hidden showerhead to clean off its occupants after a day at the beach. The bed is partially enclosed and packed with a grill, cooler, and more storage for board bags and gear. A retractable shade system keeps everyone cool as they cook out or just suit up. Interior The interior customization started with Wet Okole Hawaii seat covers with custom Oakley embroidery. All door panels and carpeting were upgraded to match the Oakley branding throughout the truck as well. Rounding out the interior is a fully custom Kicker sound system. Engine The Toyota TRD engine fit this setup perfectly, so it was mostly left alone. With a supercharged V6, the 304 horsepower it produces is more than enough to get this truck where it needs to be. The exhaust was upgraded to help the engine do its job, however. Flowmaster provided a stainless steel exhaust system not only to help the engine breathe better, but to help with corrosion, since this truck is meant for the beach and its salty water. Everything Else The truck rounds out its upgrades with a tire and wheel setup fit for sand as well as the road. Walker Evans 17x8 bead lock wheels were given a flat black finish and wrapped in BF Goodrich all terrain tires. The black, white, and gray scale paint and graphics job makes the truck fit perfectly with the look and feel of Oakley’s other products. The truck began its life as a show truck for the SEMA show in Las Vegas, but after SEMA was over, it moved on to a more hands-on life following the Oakley surf events around the world.