Ricky Carmichael’s SEMA Chevy Colorado Concept Focuses on Biking November 10, 2014

If you’re into the newest thing out there, then the SEMA show in Las Vegas is for you. You’ll find everything from new truck models to upgrades and improvements galore. While SEMA is a trade-only event, which means you can’t just buy a ticket and attend, there’s enough press coverage from the floor to get us as much information as we can read.

Take for example the result of the collaboration between Chevy, Nautique Boats, and 15-time AMA Motorcross champ Ricky Carmichael. The two trucks that came out of this partnership focus on carting your toys around in style. The most notable of these two is the flat gray and bright yellow Colorado Crew Cab built for what else, but motorcycles.

To say that dirtbikes and motorcycles are popular amongst truck owners would be a pretty big understatement, which is why the trio focused on this idea first. Chevy chose to showcase the Colorado to demonstrate what their midsize truck has to offer. Far easier to handle and maneuver in tighter situations, the Colorado is more nimble than it’s larger brother, the Silverado. There’s a lot going on here, so let’s take a look.

The Exterior

First impressions mean everything, and this Colorado wins in strides. The matte-gray exterior is highlighted with yellow accents as well as high-gloss silver graphics. Near the tailgate is a graphic in yellow of Carmichael’s signature, too. The 17-inch Z71 aluminum wheels are available in production Colorados today, but these wheels are highlighted in the same yellow as the truck and wrapped in Goodyear Duratex off-road tires.

There’s a prototype tailgate extender on the show truck and one of Carmichael’s bikes in the bed to show off what it can do. The bed has a GearOn system to aid in tying down gear from small boxes to full-sized dirtbikes. Chevy used their CornerStep bumper so the truck is easy to get into with the tailgate down and installed a hefty rollbar to keep things safe.


Not much was done to the truck in the way of performance, but a performance exhaust system was added to help the stock 3.6-liter V6 breathe a little more easily. The stock engine has 305 horsepower and 269 lb-ft of torque, yet can still achieve 26 MPG on the highway.

The Interior

Inside the yellow accents continue and Carmichael’s number 4 is embroidered on the headrests. The concept features more stock equipment like the MyLink, which is a built-in 4G LTE Wi-Fi hotspot as well as a new rear view camera system that’s especially useful when you have a large load in the bed, like a motorcycle for instance.

Other than this, the interior is mostly left untouched and is what you can expect from the stock Colorado.


The idea of this truck is to showcase what the Colorado can do for what Chevy calls “lifestyle drivers,” and while this is some marketing jive, it’s actually a great example. Many people need smaller trucks that can still carry a heavy load and can fit items like a dirtbike in the bed while still having room for four adults to ride in comfort. This concept truck showcases this and should help Chevy sell a few more Colorados than they already are.

Overall, this is a clean and simple build that looks great and still can be driven everyday, which isn’t something SEMA trucks are known for.

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